Oakley and New Era kicked off the X Games in style last Wednesday, July 30th at the Key Club in Hollywood. Lil Jon hosted the event fueled by Muscle Milk that featured performances by Kelley James, Eclectic Method and T-Pain.

Celebs like Micsha Barton, Sophie Monk, Barry Bonds and Christina…

Oakley has always provided great hospitality and a fun presence for our top accounts and fan base at the X Games, and 2008 would be no different. From the Oakley / New Era Summer X Games “Kick-Off” Party on Wednesday night to the suites at Staples Center and Home Depot to the Rolling O Lab set up…

July 1, 2008 brought a new choice to the driving game: to talk, or not to talk?

A question answered sternly by the firm arm of the law in the form of fines, violations and trouble for driver’s accustomed to burning through wireless minutes like James Stewart on an MX Track.

You can’t talk…

On July 26th and 27th, Oakley was invited to team up with Major League Baseball’s Hall of Fame in Cooperstown, NY. This year’s induction honored Rich Gossage, known to most as “Goose”. Goose, the only player to be inducted this year, drew quite the crowd. Cooperstown expected around 15 to…

Over the weekend the Rolling Lab made a stop at the AVP in Long Beach, CA. Hundreds of fans as well as about 30 beach volleyball professionals were educated on the power of HDO by touring the lab.

The AVP (association of volleyball professionals) is comprised of the best men’s and women’s…